Dr Áine Doherty is a Lecturer in Marketing at ATU Donegal. With a professional background in Marketing and Sales, she teaches undergraduate and postgraduate Marketing, Digital Marketing and Sales modules both online and face-to-face. Áine has been teaching online since 2015 and her role as a Digital Champion involved mentoring colleagues on their adoption of digital teaching and learning tools. Industry engagement is integral to her teaching and learning practice, her role as marketing work placement coordinator is central to this. Áine is a 2021 Teaching Hero Award recipient, a student led award in collaboration with the Union of Students in Ireland.
Áine achieved her PhD from University of Galway under the supervision of Dr Ann Torres. Her research examined Experiential Marketing in Higher Education. She also has a Master of Science in Marketing Practice and aResearch Master of Business. Her research interests include ExperientialMarketing, Digital Marketing, and Teaching, Learning and Engagement. During hertime as a part-time PhD student, Áine founded an informal PhD Staff Support Group offering colleagues an opportunity to gain peer support and training throughout their PhD journey. Áine is currently co-supervising ATU DBA students and welcomes postgraduate supervision opportunities.
Recent publications:
Torres, A. M., and Doherty, A. (2022) Experiential Marketing in a Digital Era. In A. Hanlon & T. Tuten (Eds.), SAGE Handbook of Digital Marketing. SAGE Publications Ltd.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s): 4, 8, 9, 17
