Areas of Expertise
Digital & Marketing, Market & Social Science Research, Consumer Profiling & Marketing
Contact
Bio
I have been a member of the lecturing staff in LYIT for 21 Years, presenting modules from level 7 to level 9. I have served on the Academic Council, and have developed numerous programmes within the School of Business. I have worked with local industry on a consultancy basis through various initiatives such as EI Innovation Vouchers. My specialist areas are Marketing and Management. I currently co-ordinate work placements on the MSc in Management/Marketing, and supervise up to MBS Research level. I am also involved in business start-ups and private business ventures external to LYIT. I have attained various Masters and Post-Graduate awards in the areas of management and research and I am in the process of completing an EDd through Queens University.
Research Innovation & Engagement
- Currently carrying out primary research on branding in education (EDd)
- Supervised the theses of a number of MBS Research students
- Supervised the dissertations of numerous MBS and MSc students
- Participated in annual report and progress meetings for research students
- Acted as an internal examiner for LYIT
- Completed 10+ Innovation Vouchers with local companies
- Recently received certification for Action Learning Facilitation
- Participated in a number of Erasmus visits to other international colleges
- Acting as external examiner for a number of other IoTs
- Liase with local organisations through the year as part of the work placement module on the MSc in Management/Marketing