Gabriela Gliga

Areas of Expertise

Digital & Marketing Futures, Entrepreneurial & Innovative Futures, Operations & Supply Chain Management



Research Gate

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Gabriela Gliga is a lecturer in the School ofBusiness at the Atlantic Technological University and previous to that,lectured at the University of Galway, Ireland. She teaches marketing andentrepreneurship face-to-face and online at undergraduate and postgraduatelevels and acts as post graduate research supervisor.  Gabriela received her Doctorate in Marketing fromthe University of Galway in 2017. Her PhD title is “Entrepreneurial Networkingand the Development of Marketing Capabilities in SMEs. A Study of IrishEntrepreneurs”. Gabriela also holds a Master’s in Business Studies from Universityof Galway and a Postgraduate Diploma in Teaching & Learning from ATU.

Research, Innovation & Engagement

Gabriela’s principal research interests lieat the intersection of marketing and entrepreneurship, primarily usingqualitative research methods. She has published in international peer-reviewed ABS rated journals, such as theJournal of Business Research, Qualitative Marketing Research and the Journal ofInternational Entrepreneurship, as well as in specialised books. Recentpublications include:

Gliga, G. and Evers, N. (2023)Marketing capability development through networking–An entrepreneurialmarketing perspective. Journal of Business Research156,p.113472.

Gliga, G. (2022) Twocase studies of Irish born globals in the natural cosmetics industry, in Evers,N., Etemad, H. and Kock, S. (Eds.), Speed,Diversity, Complexity in International Entrepreneurship, Edward ElgarPublishing.

Gabriela has received funding awards in Teaching andLearning Innovation from ATU and the N-TUTORR National Project, and organised several student events in the area of Education for Sustainability.

Interested in working on:

Gabriela is interested in research projects in the areas of marketing, entrepreneurship and sustainability.


In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):