Áine Doherty

Areas of Expertise

Digital & Marketing Futures, Entrepreneurial & Innovative Futures, Learning & Skills Futures, Market & Social Science Research, Consumer Profiling & Marketing, Leadership & Organisational Learning, Social Change & Transformation





Áine Doherty is a Lecturer in Marketing at Atlantic Technological University, Donegal. With a professional background in Marketing and Sales, she teaches both online and face-to-face. Industry engagement is integral to her teaching and learning practice, organising work experience placements for students is integral to this. Áine is a 2021 Teaching Hero Award recipient, a student led award in collaboration with the Union of Students in Ireland. She is also on the Board of Directors of a number of Not-for-Profit Organisations.

Áine achieved a Research Master of Business prior to her career in academia. She is currently completing a PhD at the University of Galway which examines Experiential Marketing in Higher Education. Her research interests include Experiential Marketing, Digital Marketing, and Teaching, Learning and Engagement in Higher Education. During her time as a part-time PhD student, Áine founded an informal “PhD Staff Support Group” offering colleagues an opportunity to gain peer support and training throughout their PhD journey. Áine is also on the editorial board of the Journal of Digital and Social Media Marketing at Henry Stewart Publications.

Research Innovation & Engagement

Recent publications:

  • Torres, A. M., and Doherty, A. (2022) Experiential Marketing in a Digital Era. In A. Hanlon & T. Tuten (Eds.), SAGE Handbook of Digital Marketing. SAGE Publications Ltd.
  • Doherty, A., and McLaughlin, C. (2021). ‘Using Reflective Online Diaries to Enhance Teaching, Learning and Assessment in Online Apprenticeships’. Irish Journal of Technology Enhanced Learning, 6(1), 20–39. https://doi.org/10.22554/ijtel.v6i1.69